Thomas Aichner
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THOMAS
AICHNER

Associate Professor of Marketing

Über mich

Über mich

Prof. Dr. Thomas Aichner

Professor, Dozent und Forscher

Prof. Dr. Thomas Aichner ist wissenschaftlicher Leiter der Südtirol Business School. Bevor er diese Position übernahm, war er drei Jahre lang Assistant Professor an der Alfaisal University in Riad und zwei Jahre lang Associate Professor an der John Cabot University in Rom. Er promovierte im Rahmen einer Cotutelle de thèse mit einem PhD in Wirtschaftsingenieurwesen an der Universität Padua und mit einem Dr. rer. pol. in Betriebswirtschaftslehre mit dem Schwerpunkt Marketing an der ESCP Business School in Berlin, wofür ihm auch der Titel Doctor Europaeus verliehen wurde. Seine Forschungsschwerpunkte liegen in den Bereichen Country of Origin (Herkunftslandeffekte), Mass Customization (kundenindividuelle Massenproduktion), Digital Management und künstliche Intelligenz.

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Universitäten

An denen ich unterrichte

Universität Bozen
Al Faisal University
Südtirol Business School
ESCP Business School
MCI
John Cabot University

Aktuelle Artikel

4/27/2021

The (Scary) Solution to Omnichannel Marketing: Ultrasound Tracking

Marketing
The (Scary) Solution to Omnichannel Marketing: Ultrasound Tracking

Omnichannel marketing is the notion of seamless integration between channels (smartphone, notebook, tablet, smart TV, smart speakers, etc.) to provide consistent service experience for customers. In other words, companies try to track cross-channel customer behavior in order to understand whether, for example, a customer saw an ad on one device, searched for information about the brand on another and bought the product on a third.

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10/30/2020

Professor Thomas Aichner on 25 Years of Social Media

John Cabot University
Professor Thomas Aichner on 25 Years of Social Media

JCU Marketing Professor Thomas Aichner recently published the article “Twenty-Five Years of Social Media: A Review of Social Media Applications and Definitions from 1994 to 2019’’ on Mary Ann Liebert, Inc., a leading independent publisher of scientific, technical, and medical content.

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9/25/2020

Professor Thomas Aichner Keynote Speaker at Mass Customization Event

John Cabot University
Professor Thomas Aichner Keynote Speaker at Mass Customization Event

John Cabot University’s Marketing Professor Thomas Aichner was invited as a keynote speaker at the event “Mass-customization: make it real!” on September 15, 2020. The event, which was streamed online due to the Covid-19 pandemic, was organized to celebrate the 10th anniversary of Fraunhofer Italia, a non-profit research organization focused on supporting small and medium-sized local companies through customized and research services.

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