Market Research Services

Prof. Dr. Thomas Aichner leads an international team of researchers and data scientists, offering the full range of high-quality market and marketing research services: Everything from problem definition to data collection to data analysis.

Research projects can be carried out worldwide and in all languages, but are typically focussed on Europe (particularly Italy, Germany, Switzerland, and Austria), and the Middle East. Former and current clients include medium-sized and large enterprises, advertising and marketing agencies, non-profit organizations, and public institutions.

Market research services:

  • Problem definition
  • Research design
  • Data collection planning
  • Questionnaire development
  • Sample plan and size determination
  • Data collection
  • Data analysis
  • Research reports and presentations

Types of data collection:

  • Online surveys
  • Mall-intercept surveys
  • Focus groups
  • In-depth interviews (experts or consumers)
  • Projective techniques
  • Experiments

Additional services:

  • Translations (questionnaire, final report)
  • Consulting (implementation of results)

Each research project is carried out by a dedicated team with at least one researcher originating from the target market. This is essential to make sure that both cultural and language-related issues are fully considered in all steps of the reserach process, especially with regard to the phrasing of questions and interpretation of results.

To discuss your research project and to receive a personalized offer, please send an e-mail to

Copyright © 2020

Follow Thomas Aichner on:

Google Scholar