As a full-time Associate Professor of Marketing at John Cabot University, a leading private university located in Rome, Italy, Thomas Aichner is engaged in teaching, research, and service.


Since 2016, Thomas Aichner has been a lecturer at the Free University of Bozen-Bolzano in Italy, where he teaches consumer behavior. He also taught in Germany, Austria, Saudi Arabia, and online.


Thomas Aichner's research is primarily focused on country of origin, mass customization, e-commerce, social media, and disability/inclusion. He also frequently conducts corporate research projects.

Prof. Dr. Thomas Aichner

Expert in marketing, market research, and consumer behavior.


Principles of Marketing (Undergraduate)

Consumer Behavior (Undergraduate)

Services Marketing (Undergraduate)

E-Marketing (Undergraduate)

Market and Marketing Research (Undergraduate)

Integrated Marketing Communications (Undergraduate)

Consumer Insights and Data Analytics (Graduate)

International Sales Organization (Graduate)

Digital Management (Graduate)

Services Marketing Management (MBA)

Consumer Behavior and Insights (MBA)

Marketing Management (Executive MBA)


John Cabot University (Rome, Italy)

Free University of Bozen-Bolzano (Bolzano, Italy)

Alfaisal University (Riyadh, Saudi Arabia)

ESCP Business School (Berlin, Germany)

MCI Management Center Innsbruck (Innsbruck, Austria)

ELLE Education (online)

News & Blog Posts

Please get in touch to discuss your corporate research project or for speaking inquiries as keynote speaker/panelist.

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