Aktuelle Artikel

2/14/2019

Editorial Board of the Journal of Global Marketing

WirtschaftsfakultätVeranstaltungen

Dr. Thomas Aichner and Dr. Abdel Monim Shaltoni, Assistant and Associate Professors of Marketing at the College of Business of Alfaisal University, recently took on leadership roles at the Journal of Global Marketing, a recognized international journal published by Taylor & Francis. Dr. Thomas Aichner, who has been a member of the Editorial Review Board since January 2017, takes on the role of Associate Editor Middle East and will be responsible to coordinate all submissions from the region. Dr. Abdel Monim Shaltoni represents as of now the Kingdom of Saudi Arabia and the wider Middle East region in the Editorial Review Board, where he will be responsible to review articles about digital marketing, e-commerce, ethics, and marketing issues concerning emerging markets. Researchers from the Middle East and from the KSA in particular are encouraged to submit their research findings from all areas of global marketing for publication consideration to the Journal of Global Marketing.

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10/14/2019

JCU Welcomes Marketing Professor Thomas Aichner

JCU

Dr. Thomas Aichner is an Associate Professor of Marketing at John Cabot University in Rome, Italy. He holds a joint PhD in marketing from the University of Padova (Vicenza, Italy) and ESCP Europe Business School (Berlin, Germany), with the special mention of Doctor Europaeus. His research is primarily focused on country of origin, mass customization, e-commerce, social media, and disability/inclusion.

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8/12/2020

The End of Anonymity on the Internet: Five Reasons

Digital Business

As part of my research, I stumbled upon several technologies and developments that may take away user’s anonymity on the web – forever.

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9/25/2020

Professor Thomas Aichner Keynote Speaker at Mass Customization Event

John Cabot University

John Cabot University’s Marketing Professor Thomas Aichner was invited as a keynote speaker at the event “Mass-customization: make it real!” on September 15, 2020. The event, which was streamed online due to the Covid-19 pandemic, was organized to celebrate the 10th anniversary of Fraunhofer Italia, a non-profit research organization focused on supporting small and medium-sized local companies through customized and research services.

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10/30/2020

Professor Thomas Aichner on 25 Years of Social Media

John Cabot University

JCU Marketing Professor Thomas Aichner recently published the article “Twenty-Five Years of Social Media: A Review of Social Media Applications and Definitions from 1994 to 2019’’ on Mary Ann Liebert, Inc., a leading independent publisher of scientific, technical, and medical content.

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4/27/2021

The (Scary) Solution to Omnichannel Marketing: Ultrasound Tracking

Marketing

Omnichannel marketing is the notion of seamless integration between channels (smartphone, notebook, tablet, smart TV, smart speakers, etc.) to provide consistent service experience for customers. In other words, companies try to track cross-channel customer behavior in order to understand whether, for example, a customer saw an ad on one device, searched for information about the brand on another and bought the product on a third.

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